Budgets and taxes aren't your only year-end
concern. Performing an annual review of key areas ensures your business
will always start the New Year off right.
Every year you evaluate
your employees, visit your doctor and get your furnace serviced. But do you
honor your business in the same way? Whether your organization is
established or emerging, it pays to take a break once a year to look at
where you've been, where you're going and what adjustments will get you
there.
"In the past,
businesses have tended to analyze themselves in terms of meeting or
exceeding budgets," says Perry Silverman, President of business
services provider Silverman,
Olson, Thorvilson & Kaufmann Ltd. "That model worked in a
simpler time."
To prosper in today's
economy, finances are only one consideration, concurs Byron Starns, Minnesota's
Chief Deputy Attorney General for over a decade who's now with the Twin
Cities law firm of Leonard,
Street and Deinard. "It's important to look at where all the
arrows go and what affect they have."
"Like anything
else, your business isn't static -- it's fluid and changing," points
out Scott Thorson, Vice President & Group Leader, Client Services for
National City Bank. "Everybody does budgeting and forecasting, but
even more vital is the strategic planning around those issues."
Because year-end is
traditionally a reflective time, use budget and tax preparation season as
an opportunity to examine the following:
Leadership Development
To be ready to meet new
challenges, make sure you're improving your leadership skills and
cultivating leadership in others. Review existing internal and external
education and training options, on-the-job opportunities and mentoring
relationships to determine if more or different resources are required.
For you and your key
employees, check the "on" vs. "in" ratio. "You
have to have people who work "in" the business, which means
day-to-day chores, and people who work "on" the business, which
is the big picture," Silverman says. "You and your management
team should be focusing ‘on' the 20 percent of the work that makes 80
percent of the difference over the long term."
And, your business
itself should take a leadership role. "A lot of businesspeople think
‘the law is the law' and there's nothing I can do about it," asserts
Starns. "Then, they either do something anyway and risk a lawsuit, or
they back away from an opportunity because they think they can't do it.
Instead, go to the appropriate legislative body and get a clarification or
a special dispensation that allows you to proceed." For the long run
it's even cost effective to contribute to industry lobbying efforts.
Customer Relationships
Most businesses receive
and respond to customer comments daily. But, a reactive approach is
increasingly ineffective. To form mutually-beneficial relationships with
customers in today's economy, you must be proactive.
"At least once a
year you should systematically, and anonymously, ask customers what
specific products, services, features and components they need or
want," says Silverman. "Also explore incentives that would
increase purchasing or create efficiencies, such as terms, delivery
options, or making payments electronically. Include opportunities for
open-ended responses so that your customers can give you ideas you might
not have thought of."
Business Partnerships
When you're the
customer, the question is the same: Do your suppliers take an interest in
what's best for your business? "For example, your banker should be a
vested-interest partner," Silverman says. "The focus should be on
your needs and creating a relationship that helps you grow."
Rather than just
providing a certain type of transaction, expect assistance with
accomplishing your goals echoes Starns. "Your banker should judge your
business based on its qualities -- not just size," he says. "And,
they should show a willingness to be flexible and creative instead of
saying ‘we never do that.'"
As you evaluate
supplier relationships, also think about your scientific, medical or
technical needs. "Background and reference check expertise is of
particular interest in today's labor market," says Starns.
"Medical expertise can include an ‘on call' psychiatrist to handle
employee situations instead of turning to the Yellow Pages in a
crisis."
Human Resources
Although it's likely
that you're constantly evaluating your hiring situation, year-end is the
time to consider global HR issues. "Review your recruiting, retention
and training efforts for what's working and what's not," says Silverman.
"Also, be aware of new laws, such as statutes that make various
retirement plan options more beneficial to your employees. And, stay
tuned-in to what your employees want -- hot benefits right now are
long-term care insurance and personal financial planning."
It's also a good idea
to consider who's managing your employee benefits plan, according to Starns
. "As your business grows you may need an institution to act as a
trustee for your retirement plans," he says. "Along with
satisfying your reporting obligations, there are other services a good
employee benefits administrator offers, such as personal financial planning
for your employees."
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