National City Bank | Networx

 

 

 

 

 

 

 

National City Bank

 

 

 

 

 

 

Project:    BusiNET

 

 

 

 

 

 

Subject:   Monthly e-zine covering a variety of
actionable business topics. One issue
per quarter also appeared as a printed
piece.
(Click graphic to read sample.)

 

 

 

 

 

 

Involvement:  Independently develop and produce
new e-zine to minimize commitment
of staff resources.

 

 

 

 

 

 

Tasks:

¨ Meet with various corporate stakeholders at inception of
project to discuss purpose, scope, etc.

¨ Develop a list of pertinent topics with direct relevance to bank
products and services.

¨ Create an annotated Editorial Calendar with monthly topics
arranged both seasonally and with respect to current events.

¨ Adjust Editorial Calendar as necessary to accommodate new
bank products/services and/or changes in current events.

¨ Determine most effective type of expert for a given article and
communicate needs to the bank. Experts included business
partners, bank customers and bank employees.

¨ Review materials provided by the bank on the products/services
relevant to a given article.

¨ Conduct independent research on given article topic as needed
to become familiar with current issues involved.

¨ Develop interview questions designed to solicit information both
relevant to the topic and germane to bank products/services.

¨ Contact bank-provided experts; schedule and conduct interviews.

¨ Assimilate information gathered from interviews, bank-provided
materials and independent research, as appropriate.

¨ Write articles and sidebars; include instructions for links between
articles and sidebars as well as to Web sites of expert sources.

¨ Examine previous articles for relevance and include instructions
for linking to those articles in current issue of e-zine.

¨ Email articles to expert sources for review and adjustment.

¨ Edit articles as necessary until approved by expert sources.

¨ Deliver final product via email in agreed upon format on time and
under budget.

 

 

National City Bank | Networx

 

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