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National City Bank |
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Project: BusiNET |
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Subject: Monthly e-zine covering a variety of |
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Involvement: Independently develop and produce |
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Tasks: ¨ Meet with various
corporate stakeholders at inception of ¨ Develop a list of
pertinent topics with direct relevance to bank ¨ Create an
annotated Editorial Calendar with monthly topics ¨ Adjust Editorial
Calendar as necessary to accommodate new ¨ Determine most
effective type of expert for a given article and ¨ Review materials
provided by the bank on the products/services ¨ Conduct
independent research on given article topic as needed ¨ Develop interview
questions designed to solicit information both ¨ Contact
bank-provided experts; schedule and conduct interviews. ¨ Assimilate information
gathered from interviews, bank-provided ¨ Write articles and
sidebars; include instructions for links between ¨ Examine previous articles
for relevance and include instructions ¨ Email articles to
expert sources for review and adjustment. ¨ Edit articles as
necessary until approved by expert sources. ¨ Deliver final
product via email in agreed upon format on time and |
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