West Group Client Page

West Group, Inc.

Project: 6 Full-Color Promotional Mailers

Subject: Exclusive Online Availability, via
Westlaw, of 6 Practicing Law
Institute (PLI) Course Handbooks

Involvement: Research & Write Original Copy

Tasks:

¨ Meet with various corporate stakeholders to discuss
scope, purpose, content, etc. of project.

¨ Review information provided.

¨ Conduct independent research.

¨ Determine most effective subject material for project.

¨ Create bulleted list of key product features for each mailer.

¨ Compose motivational copy to ensure reader takes action.

¨ Cross-reference PLI products in each mailer as appropriate.

¨ Solicit input on copy from stakeholders and edit as necessary.

¨ Deliver final product in agreed upon format on time and
under budget.