West Group, Inc.

 

 

 

 

 

 

Project: 6 Full-Color Promotional Mailers

 

 

 

 

 

 

Subject: Exclusive Online Availability, via
Westlaw, of 6 Practicing Law
Institute (PLI) Course Handbooks

 

 

 

 

 

 

Involvement: Research & Write Original Copy

 

 

 

 

 

 

Tasks:

Meet with various corporate stakeholders to discuss
scope, purpose, content, etc. of project.

Review information provided.

Conduct independent research.

Determine most effective subject material for project.

Create bulleted list of key product features for each mailer.

Compose motivational copy to ensure reader takes action.

Cross-reference PLI products in each mailer as appropriate.

Solicit input on copy from stakeholders and edit as necessary.

Deliver final product in agreed upon format on time and
under budget.

 

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